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Name: Dr. Muhammad Ishtiaq Ishaq
Designation: Assistant Professor
Department: Quaid-i-Azam School of Management Sciences


Qualifications: PhD (Marketing)
University of Padova, Italy

Research Scholar
Graduate School of Business
Columbia University New York, USA


Phone: +92-51
Email: ishtiaq_042@yahoo.com
Status: On Job
Other Weblink:


Research Interests Publications Conferences Research Projects

1. Sustainable Consumption
2Corporate Social Responsibility
3. Consumer Behavior
4. Business Ethics
5. Green Marketing
6. Brand Management
Key Publications

Sarwar, H., Ishaq, M. I., Amin, A., & Ahmed, R. (2020). Ethical leadership, work engagement, employees’ well-being, and performance: a cross-cultural comparison. Journal of Sustainable Tourism28(12), 2008-2026. 

Ishaq, M. I., & Di Maria, E. (2020). Sustainability countenance in brand equity: a critical review and future research directions. Journal of Brand Management27(1), 15-34. 

Ishaq, M. I. (2020). Multidimensional green brand equity: A cross-cultural scale development and validation study. International Journal of Market Research, 1470785320932040.

Ishaq, M. I. (2018). Testing Sustainable Consumption Behavior in Italy & Pakistan. European Journal of Business Science and Technology, 4(1), 93-104

Ishaq, M. I., & Hussain, N. M. (2016). Creative Marketing Strategy and Effective Execution on Performance in Pakistan. Revista de Administração de Empresas56(6), 668-679.               

Ishaq, M. I., Hussain, N., Asim, A. I., & Cheema, L. J. (2014). Brand equity in the Pakistani hotel industry. Revista de Administração de Empresas54(3), 284-295.                                       

Ishaq, M. I., Munazer, N., Hussain, M. M. N., Asim, A. I., & Cheema, L. J. (2012). Assessment of LMX as mediator in procedural justice–organizational citizenship behavior relationship. The New Educational Review, 202.

Ishaq, I. M. (2012). Perceived value, service quality, corporate image and customer loyalty: Empirical assessment from Pakistan. Serbian Journal of Management7(1), 25-36.

Naeem, B., Nawaz, M. M., Rana, A. A., & Ishaq, M. I. (2011). Do creative marketing strategy and its effective execution promote business performance? An empirical assessment. African Journal of Business Management5(30), 12108.

Ishaq, M. (2011). A study on relationship between service quality and customer satisfaction: An empirical evidence from Pakistan telecommunication industry. Management Science Letters1(4), 523-530.

XXI IGWT Symposium on Sustainability organized by Roma Tre University, Italy on 20th – 25th September 2018

21st Annual International Conference on Enterprise and Competitive Environment organized by Mendel University of Brno, Czech Republic on March 22nd – 23rd , 2018.

International Conference on Management Research (ICMR – 2017), organized by Superior University, Pakistan on November 9 – 10, 2017

International Conference Economics and Management Sciences, by COMSATS Abbotabad Campus on December 4 – 6, 2013.

International Conference on Entrepreneurship & Business Acceleration Program organized by MIT Enterprise Forum Pakistan & Business Support Fund on December17-18, 2012.

International Conference on Contemporary Issues in Business Management organized by University of Central Punjab on July 4-5, 2012.

International Conference on Emerging Trends in Management organized by Mohammad Ali Jinnah University (MAJU) at Islamabad on May 18 – 19, 2012.  

International Conference on Management, Business Ethics and Economics (ICMBEE) organized by COMSATS University at PC Lahore on Dec, 28-29, 2011. 



Quaid-i-Azam University Islamabad, 45320, Pakistan.
Tel: +92-51 9064 0000, Email:webmaster@qau.edu.pk