1. Sustainable Consumption
2. Corporate Social Responsibility
3. Consumer Behavior
4. Business Ethics
5. Green Marketing
6. Brand Management
Sarwar, H., Ishaq, M. I., Amin, A., & Ahmed, R. (2020). Ethical leadership, work engagement, employees’ well-being, and performance: a cross-cultural comparison. Journal of Sustainable Tourism, 28(12), 2008-2026.
Ishaq, M. I., & Di Maria, E. (2020). Sustainability countenance in brand equity: a critical review and future research directions. Journal of Brand Management, 27(1), 15-34.
Ishaq, M. I. (2020). Multidimensional green brand equity: A cross-cultural scale development and validation study. International Journal of Market Research, 1470785320932040.
Ishaq, M. I. (2018). Testing Sustainable Consumption Behavior in Italy & Pakistan. European Journal of Business Science and Technology, 4(1), 93-104
Ishaq, M. I., & Hussain, N. M. (2016). Creative Marketing Strategy and Effective Execution on Performance in Pakistan. Revista de Administração de Empresas, 56(6), 668-679.
Ishaq, M. I., Hussain, N., Asim, A. I., & Cheema, L. J. (2014). Brand equity in the Pakistani hotel industry. Revista de Administração de Empresas, 54(3), 284-295.
Ishaq, M. I., Munazer, N., Hussain, M. M. N., Asim, A. I., & Cheema, L. J. (2012). Assessment of LMX as mediator in procedural justice–organizational citizenship behavior relationship. The New Educational Review, 202.
Ishaq, I. M. (2012). Perceived value, service quality, corporate image and customer loyalty: Empirical assessment from Pakistan. Serbian Journal of Management, 7(1), 25-36.
Naeem, B., Nawaz, M. M., Rana, A. A., & Ishaq, M. I. (2011). Do creative marketing strategy and its effective execution promote business performance? An empirical assessment. African Journal of Business Management, 5(30), 12108.Ishaq, M. (2011). A study on relationship between service quality and customer satisfaction: An empirical evidence from Pakistan telecommunication industry. Management Science Letters, 1(4), 523-530.
XXI IGWT Symposium on Sustainability organized by Roma Tre University, Italy on 20th – 25th September 2018
21st Annual International Conference on Enterprise and Competitive Environment organized by Mendel University of Brno, Czech Republic on March 22nd – 23rd , 2018.
International Conference on Management Research (ICMR – 2017), organized by Superior University, Pakistan on November 9 – 10, 2017
International Conference Economics and Management Sciences, by COMSATS Abbotabad Campus on December 4 – 6, 2013.
International Conference on Entrepreneurship & Business Acceleration Program organized by MIT Enterprise Forum Pakistan & Business Support Fund on December17-18, 2012.
International Conference on Contemporary Issues in Business Management organized by University of Central Punjab on July 4-5, 2012.
International Conference on Emerging Trends in Management organized by Mohammad Ali Jinnah University (MAJU) at Islamabad on May 18 – 19, 2012.
International Conference on Management, Business Ethics and Economics (ICMBEE) organized by COMSATS University at PC Lahore on Dec, 28-29, 2011.