Name: Dr. Ali Raza
Designation: Assistant Professor
Department: Quaid-i-Azam School of Management Sciences

Qualifications: Ph.D (Marketing)
IAE-Graduate School of Management,
Aix-Marseille University, France.

Phone: +92-51 9064-4313
Status: On Job
Other Weblink:

Research Interests Publications Conferences Research Projects

  • Digital Marketing
  • Service Marketing
  • Hospitality Management

-Raza, A., Ishaq, M. I., Zia, H., Rehman, Z., & Ahmad, R., (2022). Technostressors and service employee’s outcomes: a longitudinal study, The Service Industries Journal, 42(13-14), 1030-1053.  [IF: 9.405, ABS: 2, ABDC: B, FNEGE: 4]

-Ahmad, R., Ishaq, M. I., & Raza, A., The Blessing, or Curse of Workplace Friendship: Mediating Role of Organizational Identification and Moderating Role of Political Skills, International Journal of Hospitality Management. (ahead-of-print) [IF: 10.427, ABS: 3, ABDC: A*, FNEGE: 3]

-Haj-Salem, N., Ishaq, M. I., & Raza, A., (2022), How anticipated pride and guilt influence green consumption in the Middle East: The moderating role of environmental consciousness, Journal of Retailing and Consumer Services, (ahead-of-print). [IF: 10.972, ABS: 2, ABDC: A, FNEGE: 3]

-Sarfraz, M., Nisar, Q. A., & Raza, A. (2022). Expatriates’ adjustment and performance in risky environments: The Role of organizational support and rewards, risk propensity and resilience. Personnel Review, (ahead-of-print). [IF: 3.434, ABS: 2, ABDC: A, FNEGE: 3]

-Haj-Salem, N., Ishaq, M. I., Yaqoob, S., Raza, A., & Zia, H., (2022), Employee engagement, innovative work behaviour, and employee wellbeing: Do workplace spirituality and individual spirituality matter? Business Ethics, the Environment & Responsibility, (ahead-of-print). [IF: 5.056, ABS: 2, ABDC: A, FNEGE: 3]

-Nawaz, R. M., Ishaq, M. I., Ahmad, R., Faisal, M., & Raza, A., (2022), Team Diversity, Conflict and Trust: An Evidence from Health Sector. Frontiers in Psychology, (ahead-of-print). [IF: 4.232]

-Shafi, M. Q., Raza, A., Haider, A., & Gul, N. (2021) Impact of Paternalistic Leadership on Organizational Readiness for Change: Mediating Role of Employee Engagement and Moderating Role of Islamic Work Ethics. Journal of Islamic Business and Management, 11(1), 126-143.

-Sultan, T., Hasni, M. J. S., & Raza, A. (2020). Brand Equity and its Impact on Customer Purchase Intention: Empirical Evidence of the Telecommunication Sector of Sargodha. Journal of Business & Economics, 12(2), 99-110.

-Rehman, Z., Raza, A., Ilyas, S., & Haider, A. (2020). The Serial Mediation of Relationship Marketing Factors in the Association of CRM and Customer Loyalty. Paradigms, 14(1), 26-34.

-Rehman, Z., Raza, A., Ilyas, S., Faisal, M. M., & Zia, M. H. (2020). An Empirical Investigation of Customer Loyalty as a Mediator between the Relationship of Customer Relationship Management and Word of Mouth. Paradigms, SI, 27-32.

-Faisal, M. M., Athar, M. R., Azam, R., Rehman, Z., & Raza, A., (2017). Determinants and Outcomes of Consumer Green Attitude: Moderating Role of Degree of Greenness. Journal of Managerial Sciences, 11(4), 1-16.

-Hussain, S.  et. al., (2020). Brand jealousy and its Behavioural Outcomes: Moderating Role of Brand Involvement”. International Conference on Business and Commerce (ICBC 2020): Creating Opportunities from Uncertainties, 24-25 Nov, 2020. Hailey College of Commerce, University of the Punjab, Lahore, Pakistan.

-Rehman, Z. et. al., (2020). “An Empirical Investigation of Customer Loyalty as a Mediator between the Relationship of Customer Relationship Management and Word of Mouth”. 6th International Conference on Doing Responsible and Sustainable Business: Challenges under Belt & Road Initiative (ICIBM-2020), 6-7 Feb, 2020, UCP, Lahore, Pakistan.

-Raza, A., & Junaid, M., (2019). “Aligning frontline employees with the brand personality: a strategic issue for service brands”. 21st International Research Conference (IRC), Knowledge Economy: A way to Entrepreneurial, Inclusive & Sustained Growth, 2019, 23-24 April, 2019, SZABIST, Islamabad, Pakistan.

-Junaid, M., Raza, A., & Goudarzi, K. (2018). “Customer Education in Service Organization: A Proposed Framework to Enhance Customer Experience”. 21st Excellence in Services International Conference, 30-31 August, 2018, Paris.

-Raza A. (2017) “Alignment and Misalignment of Frontline Employee (FLE) with Brand: A Customer Perspective in Service Sector”, Service Research Publishing Workshop 14-15 September, 2017, IAE-Lyon, France.

-Raza A. (2016). “What It Means to be Aligned with Brand Positioning for Frontline Employees”. 14th International Research Conference in Service Management La Londe les Maures, France, May 31-June 3, 2016.

-Raza A. and Goudarzi K. (2016)Aligning Frontline Employees (FLE’s) with the Brand Positioning: An Exploratory Research to Investigate its Meaning, Antecedents and Consequences”. 32nd Congrès Annuel de l’Association Française du Marketing Lyon, France 18-20 May, 2016.

Funding Program: HEC-National Research Program for Universities (NRPU)

Title: Sustainable Tourism, Economic Performance, and Social Development: Addressing Key Facets of U.N. Sustainable Development Goals in Tourism Industry of Pakistan. (Duration: 24 Months)

Amount: Four Million One Hundred Seventeen Thousand Rupees 

Quaid-i-Azam University Islamabad, 45320, Pakistan.
Tel: +92-51 9064 0000,